Liberty Life Assurance Kenya LTD expands footprint in Eastern Kenya




10th June 2016, Embu- Leading life insurance company Liberty Life Assurance Kenya has today officially launched its 10th branch at the Njue Plaza in Embu, as part of the company’s expansion strategy to strengthen its footprint and diversify its distribution channels in the country. The fully fledged branch is set to serve both the Eastern and Central parts of Kenya.

Speaking during the launch, Liberty Life Assurance Retail General Manager, Ms. Stella Njunge reiterated that the move would enable the company unlock new business opportunities in the Eastern Kenya with a foray into Central part of the country expected to pick up steam.

“Our main focus is to consolidate growth as we begin to grow our business network market in Eastern and Central Kenya, while also ensuring we remain at the cutting edge of product innovation and consistently improving our services,” she said.

The insurance company is currently working towards gaining significant growth and increasing its market share in Sub Saharan Africa as part of its 2020 strategy. Through this strategy, the company intends to not only provide products and services that are dependable and accessible to Kenyans, but to also improve its customer experience through personalized services.

“The branch we have opened today will offer support to serve a bigger Eastern and Central market and accelerate business growth in these markets. It is our hope that this investment will position us as the most trusted in insurance and investment in this region.” remarked Ms. Njunge.

Embu County has a growing population with disposable income and potential customers who are willing to invest in various insurance products and services. The new branch hands Embu populace an opportunity to uptake Liberty Life’s diverse service portfolio for relevant insurance management solutions which is in line with the company’s aim of creating a difference in people’s lives by making their financial freedom possible.

The Embu County Chief Of Staff and Acting Chief Officer Finance, Mr. Josphat Ndwiga who was the Chief Guest of Honour during the launch event, expressed the government’s commitment towards ensuring effective resource mobilization and optimization for wealth and job creation.

“It is heartening to see private sector investments that are geared towards supporting government efforts on the development and growth agenda. We are happy to welcome Liberty Life to Embu County which is indeed a timely impetus for the county’s progress towards the achievement of the Kenya Vision 2030,” said Mr. Ndwiga

The branch opening comes at a time when the increasing rate of urbanization and expanding labor force is leading to the rise of the middle class consumers whose discretionary spending power is growing significantly. Insurance companies stand to gain by tapping into this growing market.


About Liberty Life Insurance

Liberty Life Assurance Kenya Limited is a life insurance provider that has been providing relevant products to Kenyans for the last half a century. At Liberty Life Assurance Kenya Limited, we build extraordinary relationships that make a difference in people’s lives by making financial freedom possible through provision of innovative products and solutions that mitigate unforeseen risks. We literally change people’s realities. We do this by focusing on what really matters, and that is our customer ever changing needs and preferences, and rolling up our sleeves to put our knowledge to work to provide solutions that address these needs.

The company has assets of over Kshs. 23 Billion and provides a wide range of insurance products including ordinary life, group life and pension.

Our wide range of products caters for the diverse needs of customers and provides flexible solutions including investment plans, education and retirement savings plans. The company is a majority owned subsidiary of Liberty Kenya Holdings, which is also the holding company for Heritage Insurance Company, the short term insurance provider for the group. Liberty Kenya Holdings is a subsidiary of Liberty Holdings, a leading South Africa based financial services group present in 14 countries across the continent, providing investment, insurance and health offerings to individuals and businesses.

For more Information please contact:
Connie K. Kirika
Marketing & Communications
Liberty Life Assurance Kenya
Cell: 0710373916
connie.kirika@libertylife.co.ke


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Liberty House,
Processional Way,
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+254 (0) 711 076 222

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+254 (0) 711 028 000

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