Community Involvement initiatives
Beyond Zero Campaign
To ensure participation in the wider society, we also partner with other institutions
involved in activities that enhance the welfare of communities. I In 2014 we partnered
with “Beyond Zero Campaign”, an initiative of the First Lady Margaret Kenyatta whose
main focus is to provide a mobile clinic in each of the 47 Counties. Liberty contributed
KES 250000 to the initiative and rallied a group of staff members to participate during
the inaugural marathon held on 8 March 2015 at the Uhuru Gardens.
- 1. Operation Ear Drop: Kenya’s goal is to source funds to enable needy
school going children suffering from various ear conditions get treatment.
We contributed KES 100000 for their annual fundraising golf tournament held
at Karen Country club on 28 November 2014.
- 2. Chase Group Foundation: we contributed KES 100000 to support a fundraising
walk dubbed “Stand up for the African Mothers” at Ngong Road Forest on 22 March 2014.
It is our intention is make a meaningful contribution to social development priorities
in Vision 2030 by enriching society’s education needs and truly leave a mark of excellence
in the lives of the children we sponsor. We will also continue to partner with different
stakeholders to address societal issues of national interest that aim at improving
living standards of our nation.
In order to ensure participation to the wider society, we also continued to
partner with other institutions involved in various activities that are
aimed at enhancing the welfare of the community and in 2013 we gave cash
donation for two such activities namely Gertrude Children’s Hospital and
the Kenya Red Cross to support their initiatives. Following the tragedy of
the Westgate mall attack which befell our country staff were at the forefront
helping save lives by donating blood when it was needed most.
Further in support of the national call to support victims of the Westgate
Mall attack, we rallied over 100 staff members and agency workforce to Uhuru
Park to donate blood. At Uhuru Park in central Nairobi - just one of at least
four blood donation centers in the capital staff enthusiastically queued waiting
o support fellow Kenyans who were caught up but survived the tragedy. "I will
wait no matter how long it takes.
I came to donate blood and I will not leave before I do so," At Uhuru Park in central
Nairobi - just one of at least four blood donation centers in the capital – staff
queued waiting to support fellow Kenyans who were caught up but survived the tragedy.
"I will wait no matter how long it takes. I came to donate blood and I will not leave
before I do so," noted one of the employees while waiting to donate blood. While there,
we learnt of the need to ensure an adequate blood bank in the country, hence the reason
to make blood donation an annual event in the company’s CSR calendar, so that we can
continue to make a difference in the society.
In coming years we will continue to provide support to the education needs of the less
fortunate in society and truly leave a mark in the lives’ of those we support, as we
aim to contribute to the achievement of the Country’s social pillar of vision 2030.
e shall also continue to partner with different stakeholders to address societal issues
that aim at improving the living standards of our nation.